To start and ICO and create a successful company in the crypto field is not an easy job, especially if you are not operating in some of the first world countries.

For that purpose of helping people in struggling and emerging markets the CEO of Coinbase Brian Armstrong had launched a charitable initiative to help people who are having a hard time.

GiveCrypto.org is the non-profit initiative that plans to raise funds from crypto investors and owners in order to distribute small amounts to people who live in the emerging markets or to those who are struggling in a financial crisis. In the announcement was stated that they plan to “help people in need by sending money to them directly” to help “advance real-world usage and benefits of cryptocurrency” and “provide universal access to an open financial system.”

Armstrong has said in his blog:

“We’ll start with direct-cash transfers in the form of cryptocurrency. An increased body of evidence shows direct-cash transfers are a very effective form of giving as they increase people income, boost food consumption and dietary diversity and are tied to improved school attendance, health care visits, household savings, and investments in productive assets.”

The plan that is set in motion is to raise a fund of 10 million dollars from which 3.5 million is already been raised. From the point where this fund raised the exchange will create a team to manage the payments distribution through a special ambassadors who will be volunteers from the local areas of the targeted markets.