Australian Airline, Air Canada Announces Participation In Blockchain-Based Travel Distribution Platform

Photo Credit: CBC.CA

Air Canada, one of Australia largest airline has announced its participation on Swiss based blockchain powered travel distribution platform developed by Wind Tree. This was contained in a press release published on the 24th of October.

Established in 1937, Air Canada has since become one of the most respected airline in the country with many passengers choosing the airline over others for both cargo and passenger transportation. Statistic from the company’s annual reports suggest that in 2017, the airline airlifted 48.1 million passengers which is a 7.3 percent growth compared to statistics in 2016.

According to reports, Air Canada has recently signed a letter of intent which will enable the airline participate in a decentralized open-source travel distribution platform developed by Wind Tree. What this means is that through the integration of this new blockchain platform, the airline will be able to effectively distribute and sale air products while providing seamless access to inventory directly from suppliers. Speaking on the need for the project, the Director of Global Product Disttribution at Air Canada, Keith Wallis said:

“Air Canada recognizes the importance of leveraging this next generation technology. We plan to integrate Air Canada’s Direct Connect API with Winding Tree’s public blockchain platform, giving blockchain-savvy users the ability to access our content directly from the source.”

With airline companies beginning to leverage blockchain technology in an attempt to not only improve travelers experience but to also boost supply chain and logistics, it’s easy to see why Air Canada isn’t leaving anything to chance. This Month, Air France-KLM also announced a partnership with Wind Tree in a bid to cut down cost for its customers by eliminating intermediaries.

According to a spokesperson at Air France-KLM, the partnership with Wind Tree will help the company provide “a more advantageous travel offer for customers which is more profitable for suppliers, in particular by reducing the number of intermediaries.”

In the same vein, it would be recalled that the Australian Brisbane Airport Corporation had a while back announced partnership with TravelbyBit digital currency payments platform in a move that would see the airport launch the “world’s first digital currency friendly airport.” More so, the airport has already began using blockchain-backed point-of-sale system in regional tourist towns.